In 1982, Massel released its first 100% plant-based range of vegan stock to the Australian market. The goal was to make a healthy, affordable, stock with great flavour that could be used by everyone, busy people who love cooking great tasting home cooked food. – regardless of dietary restriction, religious belief or lifestyle choice. Today in 2020, Massel products are many, they are all plant-based and in line with Massel original three rock solid principles. They are the very best in the world.